Note: The job is a remote job and is open to candidates in USA. Grace Hill is seeking a Product Marketing Manager who has helped a SaaS company move from selling individual products to selling a platform. The role involves shaping platform positioning, building frameworks for effective communication, and ensuring cross-functional collaboration to drive market execution.
Responsibilities
- Own product and platform positioning, with a clear point of view on why the platform beats point solutions and beats doing nothing
- Build messaging frameworks and persona-based narratives that hold up full-funnel, from awareness through renewal and expansion
- Get fluent in Grace Hill's market fast and translate that into sharper positioning
- Test positioning and messaging against real buyer and pipeline data, and revise quickly when it's not landing
- Partner with Product, Demand Gen, Sales, and Customer Success to bring positioning into every stage of the funnel
- Translate the same core story differently for different audiences
- Build sales enablement teams actually use in live conversations, and pull field feedback on what's working
- Act as the connective tissue between teams that don't naturally talk to each other
- Drive GTM execution for launches and campaigns, from positioning through supporting assets
- Direct the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word
- Track how positioning and messaging perform through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next
- Keep content and positioning current as the platform and packaging evolve
Skills
- 4+ years in product marketing at a B2B SaaS company, with real ownership of positioning and messaging, not primarily a content or campaign execution role
- Direct experience helping a company evolve from individual products to a platform narrative
- Full-funnel fluency: you've shaped positioning across awareness, consideration, conversion, and expansion
- Comfortable with data: you use it to make positioning calls and know when to kill or pivot a message
- Strong cross-functional operator who builds trust across teams and adjusts communication style by audience
- A real bias toward testing and iterating over getting it perfect on the first try
- Strong writing skills expected, but this isn't a content-first role
- Experience marketing into a niche or vertical market. Multifamily or real estate experience is a bonus, not a requirement
- Experience with tools like HubSpot, Asana, Google Workspace, or similar is a plus
- Bonus: Experience or familiarity with real estate, proptech, or learning & development tools
Benefits
- Health, dental and vision insurance
- 401K
- PTO
- Life insurance
- Disability insurance
Company Overview