Note: The job is a remote job and is open to candidates in USA. Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies. The Product Marketing Manager (PMM) for the Commerce Division is responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth for Cordance’s e-commerce and thrift retail solutions.
Responsibilities
- Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division
- Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies
- Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content
- Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions in the e-commerce and thrift retail marketplace
- Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams
- Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis
- Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles
- Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes
- Provide feedback to product management to inform product roadmap decisions
- Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics
- Support customer advocacy efforts by identifying and developing customer success stories
- Work closely with customer success and product teams to drive adoption of Commerce products
- Develop onboarding materials, product documentation, and in-product guidance to support customer success
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of product marketing experience in B2B SaaS
- At least 2 years focused on Commerce
- Proven experience supporting product launches
- Developing positioning and messaging
- Enabling sales teams
- Strong written and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
- Excellent collaboration skills across product, marketing, and sales teams
- MBA is a plus
- Experience in risk management, legal tech, or related industries
- Experience in e-commerce and thrift retail
Benefits
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP(CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- 12 weeks paid leave for all employees.
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
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