Note: The job is a remote job and is open to candidates in USA. Innovatix Technology Partners is seeking a highly motivated Product Marketing Manager to support acquisition marketing initiatives within a fast-paced environment. The role involves developing growth strategies, analyzing performance data, and collaborating with cross-functional teams to execute marketing campaigns effectively.
Responsibilities
- Help develop growth marketing strategies from the ground up using customer insights, performance data, competitive intelligence, and market trends
- Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results
- Conduct competitive analysis and synthesize findings into actionable recommendations
- Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life
- Build presentations, recommendations, and strategic narratives for stakeholders and leadership
- Execute campaigns and partnerships from conception to delivery
- Monitor campaign performance and proactively recommend optimizations based on learnings
- Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule
- Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities
- Roll up your sleeves to support the team wherever needed—whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward
Skills
- Experience in Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing
- Strong strategic thinking with the ability to connect data, customer behavior, and competitive insights into actionable marketing strategies
- Understanding of the marketing ecosystem, including paid media, digital marketing, websites/e-commerce (.com), partner marketing, social, and product marketing
- Excellent analytical skills with experience using data to inform business and marketing decisions
- Outstanding written and verbal communication skills with the ability to influence cross-functional partners
- Highly proactive and self-motivated—you identify problems and opportunities before being asked
- Responsive, organized, and able to manage multiple priorities simultaneously
- Comfortable working independently while collaborating effectively across teams
- Able to thrive in a fast-paced, fluid environment where flexibility, adaptability, and a positive attitude are essential
- Comfortable navigating changing priorities with resilience and a solutions-first mindset
- Strong project management skills with exceptional attention to detail
- Understanding of the entertainment landscape
- 5–7 years of experience
- Experience building presentations, executing end-to-end campaigns, and collaborating with cross-functional teams
- Experience supporting subscription, direct-to-consumer, or digital growth businesses
- Experience working with performance marketing metrics and acquisition funnels
- Familiarity with media planning, customer segmentation, testing, and optimization frameworks
- Based in the Pacific Time Zone, but open to other time zones
Company Overview