Note: The job is a remote job and is open to candidates in USA. GuidePoint Security is a trusted cybersecurity company providing expertise, solutions, and services to help organizations minimize risk. The Regional Marketing Operations Specialist plays a key role in driving sales development, building pipeline, and supporting account-based selling through campaign creation, execution, and performance reporting. This role involves managing marketing programs, event logistics, and collaboration with sales and marketing teams to support business growth.
Responsibilities
- Create and manage Marketo programs, including automated newsletters, list uploads, and targeted campaigns to support BDR outreach to white space
- Produce content and various marketing assets to be used digitally and for regional events
- Manage the marketing credit card, process event invoices and act as the primary liaison between the marketing team and accounting team for payment escalations
- Maintain and update campaign data within Marketo and SalesForce to ensure accurate tracking
- Track event registration and attendance trends to report results and ROI to Sales and Marketing leadership
- Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events
- Assist in driving partner campaigns using co-sponsored materials and tools
- Build and maintain ongoing communications with the sales team regarding new and planned marketing activities
- Help to ensure that Marketo and SalesForce campaigns are updated
- Other duties as assigned
- Adhere to GuidePoint Security Core Values
Skills
- Experience using Marketo and Salesforce required
- Experience in event planning/logistics
- Experience with G Suite and spreadsheet skills
- Customer service mindset
- Ability to measure and report the performance of marketing campaigns
- Demonstrated excellence with written communications, project, and time management
- Demonstrated willingness to learn and use AI-enabled tools
- Up to 25% travel required
- Sedentary work
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
- Bachelor's degree preferred
Benefits
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Company Overview