Note: The job is a remote job and is open to candidates in USA. American Tire Distributors is the nation's premier tire distributor, providing high quality tires and services to customers across the U.S. The Retail Marketing Specialist is responsible for managing marketing strategies, dealer advertising agreements, and optimizing local marketing efforts for franchisees.
Responsibilities
- Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements
- Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget
- Collaborate with the Marketing team to purchase media, resolving terms and conditions
- Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media
- Demonstrate the value of each media plan through reach, frequency, and gross impressions
- Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services
- Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions
- Perform regular audits of actual media performance vs. projected ratings
- Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives
- Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market
- Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies
Skills
- Bachelor's degree
- 2 years of related experience preferred
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