Note: The job is a remote job and is open to candidates in USA. Kalepa is an innovative company in the insurance industry, focusing on building AI systems for insurers. They are seeking a Senior Content Marketing Manager to lead their content strategy and thought leadership initiatives, responsible for creating impactful content that enhances their market presence and drives audience engagement.
Responsibilities
- Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives
- Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats
- Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking
- Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines
- Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further
- Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking
- Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions
Skills
- Have 6+ years of experience in content marketing, content strategy, editorial, or thought leadership roles
- Have experience building content systems, not just creating individual content assets
- Have exceptional writing and editing skills, with a proven ability to simplify complex technical or industry-specific topics
- Have experience creating content that supports business objectives such as SEO growth, audience growth, executive visibility, demand generation, or pipeline influence
- Have strong ghostwriting capabilities and can adapt tone and voice across different stakeholders
- Have excellent editorial instincts and a high standard for clarity, structure, accuracy, and quality
- Are naturally curious and enjoy identifying new opportunities, testing ideas, and learning from results
- Are highly organized and capable of managing multiple projects, stakeholders, and deadlines simultaneously
- Have experience writing data-driven stories, research-based content, or industry analysis
Benefits
- Significant equity options package.
- 401(k) plan with employer contribution (regardless of employee contribution)
- Excellent benefits: 100% covered medical, 100% covered vision and dental, and others.
- Work with an ambitious, smart, global, and fun team to transform a $7T global industry.
- 20 days of PTO a year.
- Global team offsites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon)
- Healthy living/gym stipend.
- Mobile phone bill stipend.
- Continuing education credits.
Company Overview