Note: The job is a remote job and is open to candidates in USA. Cambium Learning Group is a trusted leader in educational technology, serving over 17 million students and educators globally. As a Senior Digital Marketing Specialist, Content, you will develop and lead content strategies focused on performance-driven content that supports demand generation and brand awareness.
Responsibilities
- Collaborate with the broader marketing (PMM and Growth and Demand) team to develop and refine content strategies based on performance insights, search intent, audience targeting data, and funnel metrics
- Leverage SEO and paid media insights to inform content topics, formats, messaging, and prioritization throughout the customer journey
- Partner with the Web Strategist to align content strategy with website architecture, navigation, and user experience best practices
- Support the development of content frameworks and page-level strategies for key conversion and engagement pages
- Partner with SEO and paid media stakeholders to evaluate content performance and identify opportunities for optimization across channels
- Monitor and optimize on-site content performance (engagement, conversion rates, bounce rates) in partnership with web and analytics stakeholders
- Identify opportunities for content improvements based on user behavior, heatmaps, and site performance data
- Translate audience, keyword, and campaign insights into actionable content briefs and updates
- Support testing and iteration of content to improve engagement, conversion, and lead quality
- Stay on top of education technology trending topics and audience search behavior to support the development of literacy, math, and science content that speaks to classroom educators, administrators, and curriculum leaders as they travel through the customer journey
- Work with marketing team members to ensure messaging consistency and alignment between content strategy and acquisition channels across all public-facing marketing applications
- Contribute to briefs and outlines informed by SEO, paid media, and audience insights
- Develop content marketing deliverables such as ad copy, landing pages, content articles, and more
- Write, edit, proof, and collaborate with the ExploreK12 creative team to produce digital collateral
Skills
- Bachelor's degree or higher
- 3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging
- Strong project management skills
- Self-motivated and detail-oriented with strong problem-solving capabilities
- Experience working within a collaborative and cross-functional team environment
- Adobe CMS experience preferred
- Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content decisions preferred
Benefits
- Remote First Work Environment
- Reimbursement to help cover the cost of setting up your home or remote office
- Reasonable accommodations for qualified individuals with disabilities
- You may request an accommodation during the recruiting process with your Talent Acquisition team member
Company Overview