Note: The job is a remote job and is open to candidates in USA. Fastly helps people stay better connected with the things they love. As the Senior Director of Digital & Growth Marketing, you will lead the strategy, execution, and team driving our global digital performance engine.
Responsibilities
- Directly manage the internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships
- Lead a team driving the strategic allocation and optimization of global paid media investments across paid search (Google Ads), paid social (LinkedIn), programmatic networks, and content syndication partners to maximize full-funnel enterprise ROI
- Drive the strategy for the corporate website
- Lead your web team to define UX/UI frameworks, conversion rate optimization (CRO) testing roadmaps, and global localization needs, delivering clear business requirements to the web engineering team
- Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page-load speeds, accurate tracking, and seamless workflows
- Continue to evolve our organic strategy to ensure our technical infrastructure and content are structured so that platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews easily index and cite our technology
- Partner with Field Marketing and Sales to launch targeted, high-precision digital media campaigns aimed at key enterprise accounts
- Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership
Skills
- 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries
- Proven track record of building, motivating, and directly managing high-performing, multi-disciplinary teams across global regions
- Demonstrated success running global ABM campaigns aligned with sales goals, with the ability to influence senior leaders across product, brand, demand, and operations to drive win-win solutions
- A strong foundation in technical SEO coupled with a strategic understanding of AI-driven discovery (AEO/GEO), alongside a history of partnering with technical engineering teams to manage web roadmaps
- Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI-driven optimization or analytics tools
- Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams for inspired, high-impact campaign execution
- Bachelor's degree in Marketing, Business Administration, or a related field
Benefits
- We offer a comprehensive benefits package including medical, dental, and vision insurance.
- Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees.
- We also offer 401(k) (including company match) and an Employee Stock Purchase Program.
- For 2026, we offer 12 paid local holidays, 12 paid company wellness days.
Company Overview