Note: The job is a remote job and is open to candidates in USA. 2U is a company dedicated to making learning limitless through its online learning platform, edX. The Senior Director, edX Brand & Content Strategy will define the edX brand, build a scalable content engine, and enhance brand visibility through various digital channels.
Responsibilities
- Define clear, differentiated positioning for edX vs competitors
- Translate into consistent messaging across site, lifecycle, and partner experiences
- Ensure every experience reinforces brand clarity, credibility, and trust
- Build scalable frameworks to maintain consistency across partners and programs
- Own the end-to-end content strategy across SEO, social, and lifecycle
- Align content to measurable outcomes: traffic, conversion, revenue
- Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
- Build and scale a high-output content system aligned to traffic, conversion, and revenue
- Leverage AI tools to enhance the creative process, increase output, and accelerate testing
- Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team
- Builds authoritative narratives that drive digital reputation and sentiment to ensure that edX is visible, trusted, and cited across search and AI surfaces
- Define messaging frameworks across the full learner journey
- Ensure consistency from first touch through conversion and repeat engagement
- Sets the strategic content direction and partners with Lifecycle team to improve brand-led activation, conversion, and retention
- Define and manage edX’s voice across social, creators, and community platforms
- Ensure edX is present where learners research, validate, and form opinions
- Build repeatable content and distribution systems that reinforce brand
Skills
- 8-10+ years in brand/content with business accountability
- An operator mindset who thrives in a 'build from zero' environment; capable of setting high-level brand strategy but entirely willing to write copy, build assets, and execute
- Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic traffic, visibility, and conversion
- Fluent in applying AI tools to accelerate content production, improve quality, and drive measurable marketing performance
- Experience in marketplace or scaled digital environments
- Operator mindset; builds from zero
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company Overview