Note: The job is a remote job and is open to candidates in USA. Calendly is a rapidly growing company that offers a highly viral product, and they are seeking a Senior Director of Growth Marketing to lead their customer acquisition, retention, and revenue growth initiatives. This role involves developing and executing comprehensive marketing strategies, optimizing funnel performance, and collaborating with cross-functional teams to drive growth.
Responsibilities
- Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle
- Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement
- Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution
- Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion
- Lead annual and quarterly growth planning, forecasting, and budget allocation
- Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy
- Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels
- Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives
- Own the website end to end
- Define goals and a roadmap to achieve them
- Partner with product marketing to ensure we tell compelling stories about our products that drive adoption
- Experiment to improve conversion rates
- Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand
- Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships
- Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI
- Drive full-funnel demand generation strategies that align with sales and revenue targets
- Evaluate and scale emerging acquisition channels
- Establish a culture of experimentation through A/B testing and performance optimization
- Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities
- Build dashboards and reporting frameworks to track campaign effectiveness and business impact
- Leverage data insights to inform strategic decisions and improve marketing efficiency
- Build, mentor, and lead a high-performing growth marketing team
- Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives
- Foster a performance-driven culture focused on accountability, innovation, and continuous improvement
- Manage external agencies, vendors, and marketing technology partners
Skills
- 10+ years of progressive experience in growth marketing, demand generation, or performance marketing
- 5+ years of leadership experience managing high-performing marketing teams
- Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments
- Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution
- Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms
- Experience managing significant marketing budgets and delivering measurable ROI
- Excellent leadership, communication, and stakeholder management skills
- Strategic thinker with strong execution capabilities
- Highly data-driven with a bias toward action and experimentation
- Collaborative leader who thrives in cross-functional environments
- Adaptable and comfortable navigating ambiguity in evolving business environments
- Have an analytical and experimental mindset
- Understand customer journeys and how to design experiences that resonate with customers to take action
Benefits
- All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits.
- Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use.
Company Overview