Note: The job is a remote job and is open to candidates in USA. WP Engine is a global technology company that empowers businesses to build, manage, and optimize their WordPress websites and applications. They are seeking a highly analytical and strategic Senior Director of GTM Analytics and Growth Strategy to drive revenue growth and optimize customer journeys by leveraging data and insights across the organization.
Responsibilities
- Build, mentor, and lead a high-performing team of GTM analysts, strategy managers, and ops professionals
- Act as the strategic linchpin between Product, Sales, Marketing, and Finance
- Partner closely with Product Marketing, Marketing, and Sales for commercialization strategies of new product launches or growth initiatives for existing products
- Foster a unified revenue culture by ensuring all customer-facing teams execute against a cohesive go-to-market motion backed by data insights and quantitative analysis
- Partner closely with Business Intelligence to help drive the development of a centralized reporting and insights suite by delivering business requirements, definitions and design input
- Translate high-level corporate growth goals into actionable commercial playbooks
- Lead annual and quarterly planning cycles, including territory, size segment or vertical mapping
- Support senior leadership in revenue target setting, quotas, and compensation strategy
- Lead capacity planning and optimize resource allocation across the revenue org to sustainably support scaling efforts
- Design advanced analytical models to evaluate growth scenarios, which will help inform and direct GTM strategies
- Own the GTM data foundation and business requirements for BI and Data Engineering, leading the design and utilization of executive-level dashboards and reporting frameworks from an end-user perspective
- Analyze full-funnel performance (from lead generation to retention) to identify process bottlenecks, friction points, and untapped growth opportunities
- Leverage these insights to optimize for ARR and NRR growth and key objectives across the business
- Provide predictive modeling and forecasting insights to deliver accurate outlooks and actionable insights from pipeline health diagnostics
- Own the 'Source of Truth' for revenue and growth metrics across channels and source attribution
- Establish, monitor, and report on primary Key Performance Indicators (KPIs) across the customer journey and sales funnel such as conversion rates, pipeline creation, coverage and velocity, product mix, ASP, etc
- Partner with Sales & Marketing to continuously evaluate both the effectiveness and ROI of various GTM initiatives, while running A/B tests and pilot programs where necessary
- Present findings, progress, and strategic recommendations to the C-suite and Senior Leadership team
- Support Marketing with complex customer, product, and market data to refine our Ideal Customer Profile (ICP) and determine various growth opportunities
- Define and prioritize target markets, geographies, and industry verticals to focus sales and marketing efforts where they will yield the highest ROI
- Partner with Sales and Marketing to develop robust territory planning and account scoring models
Skills
- 10+ years of experience in Revenue Operations, GTM Strategy, Sales/Marketing Analytics, or Management Consulting, preferably within the [B2B SaaS / Tech] industry
- Proven track record of hiring, building, mentoring, and leading high-performing analytics or strategy teams at scale
- Advanced expertise in CRM and BI tools (e.g., Salesforce, HubSpot, Tableau, Looker, PowerBI) and data manipulation (SQL, Python/R is a plus)
- Deep understanding of B2B sales cycles, demand generation funnels, capacity planning, and financial modeling
- Exceptional executive presence with the ability to distill complex data into clear, compelling narratives for non-technical stakeholders
- Bachelor's degree in Business, Finance, Economics, Data Science, or a related field
- MBA is highly preferred
Benefits
- Company Stock Options (Every employee is an owner in the company)
- Great Health Benefits (Medical, Dental, Vision, Life Insurance)
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Generous Vacation Time (Who doesn’t like time off)
- One-time $500 payment to set up your home office
- 4 Company Wellness Days a year
- 1 floating holiday
- Pet Insurance
- On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
Company Overview