Note: The job is a remote job and is open to candidates in USA. Mission Lane is a purpose-driven fintech company based in the U.S., focused on providing accessible credit options for individuals with less-than-perfect credit scores. They are seeking a Senior Manager, Content Strategy to lead the development and execution of a comprehensive content strategy that enhances customer engagement and acquisition through various channels. The role involves creating a content model that integrates AI tools, professional writers, and influencers to optimize Mission Lane's presence in the digital landscape.
Responsibilities
- Creating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content that ensures Mission Lane shows up accurately when customers ask an AI about credit cards or personal finance
- A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts
- A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources; not just press releases, but content designed to be cited
- Brand sentiment monitoring across social and community platforms, and actively shaping Mission Lane's presence in organic conversations
- The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases
Skills
- 5+ years in content strategy, content marketing, or SEO-driven editorial roles
- Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation
- Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces
- Proven ability to produce content optimized for featured snippets, structured data, and conversational search
- Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console
- Experience managing a multisource content model across writers, AI tools, influencers, and SMEs
- Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience
- Strong writing and editorial judgment: you're comfortable both producing and overseeing
- Background in financial services or another regulated industry
- Consulting or agency experience with end-to-end workstream ownership
- Experience managing contractors or external creative partners
- Familiarity with digital asset management systems and metadata/tagging for AI agent enablement
- Reputation and community management experience (Reddit, forums, UGC platforms)
Benefits
- Participation in our annual incentive and equity programs
- Paid time off
- 401(k) match
- A monthly wellness stipend
- Health/dental/vision insurance options
- Disability coverage
- Paid parental leave
- Flexible spending account (for childcare and healthcare)
- Life insurance
- A remote-first work environment
Company Overview
Mission Lane is a consumer finance company dedicated to helping everyone have access to fair and clear credit. It is a sub-organization of LendUp. It was founded in 2018, and is headquartered in Richmond, Virginia, USA, with a workforce of 501-1000 employees. Its website is https://www.missionlane.com/.