Note: The job is a remote job and is open to candidates in USA. Hard Rock Digital is a leading online sportsbook, casino, and social gaming company aiming to provide exceptional customer experiences. The Senior Manager of Sports CRM Analytics will lead the analytics team supporting Sports CRM, driving strategic insights, experimentation, and advanced analytical capabilities to enhance marketing effectiveness and player value. This role involves building a high-performance team, evolving measurement frameworks, and integrating AI-driven tools to advance the Sports CRM function.
Responsibilities
- Develop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impact
- Work with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communication
- Create scalable processes that enable both speed and quality
- Apply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player value
- Implement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologies
- Provide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investments
- Partner with CRM leadership to prioritize initiatives that maximize sustainable player value
- Move the team from descriptive reporting to forward-looking, decision-driving analytics
- Identify and implement practical analytical tools and AI-driven approaches to improve the performance of the Sports CRM function
- Ensure new technologies are thoughtfully applied — balancing innovation with measurable ROI
- Champion experimentation and evidence-based decision-making within the Sports CRM organization
- Translate complex findings into clear, executive-ready narratives that drive action
- Raise the standard for how insights inform strategy
Skills
- Strategic Analytics Leader: You're comfortable influencing senior stakeholders while remaining hands-on with complex analysis. You know how to ask the right questions — not just answer them
- Business-First Thinker: You care about impact, not output
- Experimentation Expert: You understand CRM testing environments — including holdouts, incrementality measurement, and interpreting imperfect or noisy results in dynamic systems
- Influential Communicator: You can translate sophisticated analysis into compelling, concise narratives for non-technical stakeholders. You're comfortable challenging assumptions and shaping roadmaps
- Talent Mentor: You have experience hiring, coaching, and retaining high-performing analytics professionals — and creating environments where they thrive
- 6+ years of experience in analytics, with 2+ years leading teams
- Experience in online gaming
- Experience applying AI/ML or automation thoughtfully to business problems
- Advanced SQL proficiency and experience working with modern data stacks
- Background in engineering, math, computer science, economics, or related quantitative field
- Experience in CRM, lifecycle marketing, or retention analytics
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity help shape the future strategy of the Sportsbook
Company Overview
Company H1B Sponsorship