Note: The job is a remote job and is open to candidates in USA. Fuze Health is a company focused on improving healthcare by connecting patients with essential health resources and providers. The Senior Marketing Manager will lead the development and execution of a go-to-market strategy for the Fuze Services division, ensuring effective messaging and sales enablement to drive revenue growth and market share.
Responsibilities
- Develop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market share
- Crystalize our unique value proposition. Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partner
- Partner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services division
- Act as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cycles
- Establish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivals
- Partner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprint
- Oversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. Ensure all content adheres to the master brand voice and standards
- Lead research efforts to understand buyer personas and intent. Use data-driven insights to refine messaging and target high-intent prospects more effectively
- Establish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipeline
- Serve as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovation
Skills
- 10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital health
- Proven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences)
- Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer action
- Commercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocity
- Change Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identity
- Exceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organization
- Adaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launch
- Leadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environment
- Industry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA)
- Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferred
Benefits
- Dental
- Vision
- Multiple group medical plans to choose from
- A 401(k) retirement savings plan
- Group life insurance
- (AD&D) insurance
- Flexible spending account (FSA)
- Health savings account (HSA)
- Commuter benefits
- Employer-paid short-term (STD) and long-term disability (LTD) insurance
- Additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program)
- Flexible vacation time
- Accrued paid sick time
- 10 paid holidays
- (2 floating holidays for full time non-exempt employees)
- Eight weeks of paid parental leave for eligible employees
- Additional paid weeks for the birthing parent
- 4 weeks paid caregiver leave
- A Lifestyle Spending Account allowance each month
Company Overview
Fuze Health’s foundation is a combination of proven, technology-powered innovators – Truepill, LetsGetChecked and Alto Pharmacy. It was founded in undefined, and is headquartered in , with a workforce of 1001-5000 employees. Its website is https://www.fuzehealth.com/.