Note: The job is a remote job and is open to candidates in USA. PCBB is a nearly 30-year-old bankers’ bank that helps community financial institutions compete and thrive in a rapidly changing financial industry. The Senior Marketing Specialist will co-develop and lead creative marketing campaigns, execute programs to achieve defined goals, and track and report on performance, while also engaging in podcast production and various marketing responsibilities.
Responsibilities
- Support marketing campaigns to drive the growth and expansion of company products and services. Partner with a Marketing Product Strategist to design annual plans for specific products and services and implement selected campaigns
- Own several recurring content campaigns to deliver timely, relevant messaging (for example, shareholder materials and economic reports) to clients and other stakeholders
- Support email delivery of our daily newsletter, Banking Insights & Discussion (BID) by using Marketo our marketing automation system, to deliver timely communications to our readers
- Build and program marketing campaigns in Marketo, including testing and troubleshooting for deliverability and accuracy, conducting A/B tests and other optimization activities, and tracking and reporting final results
- Collaborate with product and sales teams to identify marketing needs and translate ideas into campaigns that align with the company’s brand and mission
- Support our corporate customer voice program that gathers customer feedback and tracks brand strength
- Collaborate with podcast co-hosts to brainstorm episode topics, manage and drive the editorial calendar, source guests, and coordinate logistics
- Lead post-production activities for podcast episodes, including managing an outside production agency, creating episode summaries, loading content to the podcast hosting platform, sending subscriber notifications, and promoting new episodes
- Co-lead the social media activities, including planning, content development, scheduling, posting, and monitoring for engagement; may partner with our digital marketing strategist on paid campaigns
- Assist in developing and writing marketing materials and presentations, including designing graphics for ads, email campaigns, and corporate initiatives
- Analyze current and historical marketing data to inform and refine overall marketing strategy
- Help identify, evaluate, and test new marketing tools and processes that streamline operations and improve efficiency
- Plan and manage select in-person marketing events (typically fewer than five per year), including budgeting, logistics, vendor coordination, and post-event follow-up
- Own the full lifecycle of occasional marketing webinars (<5 per year) from building promotional campaigns and managing registrations to coordinating speakers, hosting and moderating live sessions, and delivering post-event analysis
- Work with the Chief Marketing Officer to identify and develop areas of specialization (for example, marketing operations, customer experience, social media, or new channels) to provide added value to the marketing team
Skills
- Excellent organizational skills and strong attention to detail
- Superior customer service orientation
- Enjoys a wide variety of marketing tasks and can effectively prioritize multiple projects
- Solid writing skills and strong editing ability
- Ability to work independently while thriving in a fast-paced, collaborative team environment and contributing ideas in brainstorming sessions
- Strong verbal and written communication skills
- Strong analytical and problem-solving abilities
- High degree of initiative and independent judgment
- Strong hands-on experience with marketing automation tools, including building, testing, and optimizing campaigns; Marketo preferred, HubSpot is acceptable
- Strong proficiency in Microsoft Word, Excel, and PowerPoint
- Experience using Salesforce CRM platform
- Professional-level experience with social media tools (e.g., Hootsuite, LinkedIn, X/Twitter, etc.)
- BS degree in business-related field (marketing, communications or similar) preferred
- 3-6 years marketing experience in a B2B environment
- Familiarity with Adobe Creative Cloud tools (e.g., Photoshop, Illustrator, and InDesign)
- Knowledge of lead generation, digital marketing tactics, and campaign optimization
- Experience with generative AI for driving individual productivity and efficiency
Company Overview
Hedging, Loan Pricing, CECL, Credit Stress, Profitability, and Asset/Liability Management, & International and Cash Management services It was founded in 1997, and is headquartered in Walnut Creek, California, USA, with a workforce of 51-200 employees. Its website is https://www.pcbb.com/.