Note: The job is a remote job and is open to candidates in USA. AdMax Local is seeking a Senior Paid Media Manager with extensive client-facing and local digital marketing experience. This role involves managing SEM campaigns across various platforms, optimizing performance, and collaborating with local marketing teams to enhance client strategies.
Responsibilities
- Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition for your book of clients
- Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow relationships and client investments
- Manage Search, Performance Max, Display, Social, Remarketing, and Video advertising campaigns within the native Google, Meta, and Microsoft platforms and the proprietary AdMax Local platform
- Oversee delivery of Local SEO, AI Visibility (AIO/GEO), Google Business Profile/Local Listings, Reputation Management, and organic Social Media programs executed by specialized internal teams, ensuring on-time, on-brand, and on-strategy execution for every client (this role manages and quality-checks the work)
- Confidently communicate strategy and campaign progress to clients through weekly calls and emails; Present and discuss organic/local SEO and AI Visibility performance on monthly client performance calls, translating concepts, deliverables, and results into clear business impact
- Provide recommendations and execute strategies for ad copy, keyword opportunities, campaign structuring, targeting, creative, display network, and other facets of Google inventory
- Integrate consumer and business insights into media to enhance targeting and tracking efforts
- Optimize performance marketing campaigns to meet and exceed SEM and paid social campaign benchmarks through channel-specific levers utilizing industry best practices
- Responsible for monthly reporting on campaign performance with a keen eye toward media optimization to ensure efficient and effective campaign execution
- Responsible for tight management of paid media budget, providing timely management of platform setup, invoicing, and accruals
- Manage the creative development process, including writing creative briefs, trafficking, creative insights, ensuring timely delivery, and alignment with client direction. Requires a solid understanding of the creative process and creative development best business practices
Skills
- US-based applicants only
- 7+ years of experience managing multiple client portfolios in SEM (Search, Display, Remarketing, App Install). 1+ years of Performance Max and Shopping experience
- 5-7+ years of experience managing multiple client portfolios in paid social (Facebook/Instagram)
- TikTok, Snapchat, Pinterest, and Twitter are a plus
- Working knowledge of Local SEO, Google Business Profile, local listings/citation management, online reputation management, and organic social media management — sufficient to oversee specialist teams and confidently discuss performance and recommendations with clients on monthly calls
- Familiarity with AI Visibility / Answer Engine Optimization (AIO/GEO) concepts and how they intersect with traditional SEO
- 7+ years of experience in Client Management (Must be comfortable with a high volume of client meetings, some weeks)
- Experience working and developing strategies for clients with multiple franchise locations
- Strong ability to multitask, prioritize, and respond with an appropriate sense of urgency in a fast-paced, deadline-driven environment
- Proven track record of successfully planning and executing Paid Search, Paid Social, Paid Display, and YouTube campaign management and optimizations at scale
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration (Excel skills required)
- Detail-oriented, able to build project plans and presentations with strategic input
- A proactive mindset, strong work ethic, and ability to collaborate effectively with cross-functional leads and existing teams
- Experience driving campaigns from concept through to execution, and performing post-campaign analysis
- Experience with analytics/tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager, Meta Business Suite
- Experience optimizing landing pages and performing A/B and multivariate testing
- Experience leveraging AI to improve the quality of work output and turnaround time
- Ability to work both independently and as part of a team in a professional business environment
- Bachelor's degree required, Master's degree a plus
- Bing Ads Accredited Professional
- Google AdWords Certified
- Meta BluePrint Certified
- Google Analytics Certified is a plus
Benefits
- Remote environment
- Health/dental/vision benefits
- Unlimited PTO
- 401(k) plan
Company Overview