Note: The job is a remote job and is open to candidates in USA. Pacvue is the leading Commerce Media OS, powering significant advertising spend across global retail media networks. The Senior Product Marketing Manager will drive the success of Pacvue's product portfolio by developing compelling narratives, defining positioning, and executing go-to-market strategies to enhance product adoption and revenue growth.
Responsibilities
- Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages
- Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines
- Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions
- Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies
- Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively
Skills
- 8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment
- Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth
- Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area
- Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively
- Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams
- Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques
- Familiarity with marketing automation platforms and CRM systems
Benefits
- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building support through Carrot
Company Overview
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