Note: The job is a remote job and is open to candidates in USA. CTERA provides a foundation for enterprise data, unifying file and object storage while powering human collaboration alongside AI-driven systems. They are seeking a Senior Product Marketing Manager to own go-to-market execution across a complex, multi-audience market, including product messaging and marketing content production.
Responsibilities
- Own product messaging for target buyer personas across IT infrastructure, data management, security, compliance, and AI use cases
- Drive product marketing execution across IT channels, OEM partnerships, and cloud hyperscaler/marketplace programs. You may not have run GTM across all of these before, but you’ll own learning, gaining experience and delivering across all of them
- Produce high-quality marketing content at speed: solution briefs, battlecards, sales plays, web copy, videos, and launch materials — using AI tools to amplify your output
- Build and maintain competitive intelligence: track the landscape, produce battlecards, brief sales on competitive positioning
- Partner with product management to translate roadmap into compelling positioning, messaging, use cases, and coordinated launch plans that we’ll execute with our partner orgs
- Develop sales enablement tools that field teams and channel partners actually use
- Coordinate with content and demand gen teammates to ensure messaging consistency across the funnel and across GTM motions
Skills
- 6–10 years of B2B product marketing experience, ideally in data management, storage, infrastructure, AI, or adjacent technology markets
- Technically fluent: comfortable engaging with engineers, SEs, and technical buyers; able to translate complex capabilities into clear value propositions without needing a technical escort. We don't expect you to know all of the above technologies or even a particular one in depth, but you must be comfortable diving in and learning fast
- Proven ability to own GTM workstreams end-to-end — from initial positioning brief through to field-ready assets — independently
- Strong writer who produces a compelling first draft across formats, from one-pagers to web copy to executive messaging
- Hands-on with AI tools (e.g., Claude) and actively use them to work faster and better – AND you apply strong human judgement to improve AI outputs and truly own the deliverable
- Comfortable with ambiguity and context-switching across multiple concurrent workstreams and GTM motions
- Experience marketing to IT infrastructure buyers: e.g., storage admins, IT ops, infrastructure architects, and/or enterprise decision-makers in data-adjacent teams (e.g., security)
Company Overview