Note: The job is a remote job and is open to candidates in USA. Forter is a company focused on building trust in digital commerce. They are seeking a Senior Product Marketing Manager to define messaging, lead go-to-market initiatives, and collaborate across teams to support business growth.
Responsibilities
- Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas
- Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates
- Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator
- Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap
- Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate
- Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead
Skills
- 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics
- Ability to manage multiple high-priority projects in a fast-paced environment
- Deep empathy for customers and ability to adapt communication to engage both technical and non-technical audiences
- Knowledge of how to leverage AI tools to drive efficiency and scale impact without sacrificing quality
- Proven ability to build strong relationships across a diverse set of global stakeholders
- Self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done
- Genuine interest in customers and technology, with a desire to learn more about both
- Experience targeting retail and commerce organizations is a plus
Benefits
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
- Hybrid work model that blends in-person connection with the flexibility of remote work
- Team members based near our key hubs are expected to work from the office at least three days per week
Company Overview