Note: The job is a remote job and is open to candidates in USA. Greenhouse Software is on a mission to make hiring work for everyone, and they are seeking a Senior Product Marketing Manager to drive product input and go-to-market strategy for their core platform. This role involves understanding the voice of the customer, increasing customer lifetime value, and collaborating with various teams to shape new offerings and support GTM campaigns.
Responsibilities
- Own product marketing for top priority features from positioning and messaging through packaging, launch, and early commercialization
- Shape new solutions with Product, using market research, customer feedback, and experiment readouts to clarify ICP, use cases, problem statements, and success criteria
- Define and refine packaging and offers (tiers, bundles, add-ons, and early pricing hypotheses) for add-on products in collaboration with Product, Pricing, Revenue, and other teams
- Build focused GTM plans and enablement, from messaging frameworks and pitch narratives to sales tools and customer-facing collateral, that make it easy for field and partner teams to position and sell
- Run and iterate GTM programs (campaigns, plays, content, and partner motions) to drive awareness, adoption, and advocacy, and bring back insights that influence roadmap, packaging, and future GTM
- Additional projects and responsibilities as business needs require
Skills
- 5+ years of experience in SaaS Product Marketing, with meaningful experience launching new products or offers and/or serving small and mid-sized businesses
- Proven experience partnering with Product to take features and offerings from concept to launch, including problem validation, targeting, and early packaging hypotheses
- Flexible, follow the opportunity attitude towards juggling priorities
- Exceptional positioning, messaging, and content development skills, with a track record of communicating complex value (integrations, workflows, AI features, multi-party solutions) in clear, compelling language
- Strong cross-functional collaboration and organizational skills, with the ability to act as the GTM “driver” for launches—managing multiple initiatives, aligning stakeholders, and bringing structure to complex efforts
- Data-informed, experiment-oriented mindset, using qualitative and quantitative insights to test, learn, and iterate messaging, packaging, and programs, and to demonstrate impact on awareness, adoption, and revenue
- AI-driven capabilities and experience working with the latest technology, building new agents, advocating for early adoption and testing of automation where applicable (keeping human centered decision making and creativity in mind)
- Applicants must be currently authorized to work in the United States on a full-time basis
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
Benefits
- Medical, dental, and vision insurance
- Basic life insurance
- Mental health resources
- Financial wellness benefits
- A fully paid parental leave program
- Short-term and long-term disability coverage
- A 401(k) plan and company match
- Up to 14 scheduled paid holidays per calendar year
- Up to 80 hours of paid sick leave per calendar year
- Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure
- Exempt employees have flexible paid time off (PTO)
- Sales commissions that are based on the terms of the sales commission plan applicable to the role
- Stock option awards
- Bonuses
- Merit increases
- Optional co-working spaces
- A performance review program that’s committed to providing actionable feedback
- A bonus structure that rewards great performance
- Employee resource groups that celebrate our differences and life experiences
Company Overview