Note: The job is a remote job and is open to candidates in USA. FatCat Strategies is seeking an SEO & AI Search Strategist to shape how brands are discovered across various search platforms. The role focuses on developing strategies for organic visibility, technical SEO, and content systems while collaborating with cross-functional teams to maximize acquisition impact.
Responsibilities
- Develop multi-layered organic search strategies spanning: Traditional SEO, AI-generated search experiences, Conversational and answer-based discovery, Zero-click search environments
- Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
- Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
- Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
- Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
- Build topic ecosystems and internal linking structures that strengthen topical authority
- Guide the development of high-quality content designed for both human users and machine interpretation
- Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
- Partner with creative, development, and marketing teams to align content with growth objectives
- Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
- Implement schema and entity optimization strategies that improve machine understanding
- Identify technical barriers limiting organic performance or AI discoverability
- Collaborate with developers on performance improvements and scalable SEO implementations
- Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
- Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
- Turn data into actionable recommendations and iterative growth strategies
- Monitor competitive positioning across both traditional and AI-powered search environments
- Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
- Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
- Help shape internal processes and educate teams on the future of search and discovery
Skills
- 3+ years of experience in SEO, content strategy, or organic growth
- Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
- Experience creating or managing high-performing content programs
- Familiarity with structured data, schema, and semantic SEO principles
- Analytical mindset with the ability to tie work to business outcomes
- Clear communicator who can translate complex search concepts into actionable plans
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Work From Home
Company Overview
FatCat Strategies is a marketing firm. It was founded in 2002, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 11-50 employees. Its website is https://fatcatstrategies.com.