Note: The job is a remote job and is open to candidates in USA. OffSec is the leading provider of continuous professional and workforce development for cybersecurity practitioners. They are seeking a Social Media & Community Specialist to develop and execute the brand's social strategy, ensuring OffSec's voice resonates in the cybersecurity landscape while engaging with both technical and executive audiences.
Responsibilities
- Develop and execute the end-to-end social strategy for the OffSec brand
- Translate complex technical exploits, lab updates, and learning concepts into compelling narratives that resonate with both entry-level learners and seasoned Security Architects
- Partner with our R&D and Content teams to strategically "drop" technical insights and product teasers for maximum community reach
- Ensure a unified "Go-to-Market" social narrative between Product Marketing and Demand Generation teams
- Lead the social workstream for major cross-functional campaigns, ensuring that social "beats" are perfectly synchronized with email drops, paid media spend, and other outbound efforts
- Collaborate with Demand Gen to monitor lead quality from social channels and provide real-time feedback to Product Marketing
- Manage day-to-day engagement across our primary technical hubs (LinkedIn, X, some Reddit, and some Discord)
- Proactively monitor and identifying trends in AI-enabled threats and reactive content opportunities
- Use HubSpot and platform analytics to track how social engagement feeds into our lead recycling tracks and qualified enterprise pipeline
- Craft high-impact, authentic narratives for OffSec leadership
- Extract high-value insights from internal speeches, whitepapers, and proprietary research
- Identify and build deep-tier relationships with cybersecurity influencers, researchers, and Key Opinion Leaders (KOLs)
- Develop collaboration strategies that expand OffSec’s reach into niche technical communities
Skills
- 3+ Years of High-Impact Execution: You've managed social growth in a rapid-growth SaaS or Cybersecurity environment
- Bilingual (Hacker & Executive): You speak the language of X/Discord (technical, witty, authentic) and the language of LinkedIn (strategic, professional, authoritative)
- Cross-Functional Orchestrator: Proven ability to manage stakeholders across Product and Demand Gen teams to keep complex campaigns and initiatives aligned
- Technical Literacy: You don't need to be an OSCP, but you must be able to understand the 'Why' behind our certifications and translate technical exploits into business risk
- Visual Craftsmanship: You are proficient in communicating clean, 'Gold Standard' visual assets to the creative team - driving brand continuity and authority
- Startup Speed: You thrive with autonomy. We trust you to own your time and pivot based on where the industry conversation is moving
- Experience with HubSpot and data-sync workflows
- A track record of managing YouTube Shorts or TikTok strategies for technical B2B brands
- Familiarity with the cybersecurity certification landscape (Competitor awareness: SANS, HTB, THM)
- Basic understanding of SEO and how social signals drive organic search visibility
Company Overview
OffSec (fka Offensive Security) is empowering the world to fight cyber threats with indispensable cybersecurity skills and resources. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.offsec.com/.