Note: The job is a remote job and is open to candidates in USA. Evie's Snacks is a fast-growing, better-for-you snack brand sourcing from family-owned pecan farms in South Texas. They are seeking a bold and creative Social Media & Community Specialist to develop social strategies, create engaging content, and manage influencer partnerships to enhance brand presence across digital channels.
Responsibilities
- Develop and execute the brand's social media strategy, content calendar, and day-to-day channel management for Evie's Snacks organic social media platforms (while working closely with the Marketing Manager to repurpose content for paid media ads)
- Create engaging social-first content, including photos, videos, reels, stories, graphics, and copy that supports brand initiatives and product launches
- Capture content at events, demos, trade shows, retail activations, and community engagements
- Monitor social trends, platform updates, and performance metrics to optimize content and engagement
- Maintain a consistent brand voice and visual identity while leveraging user-generated content opportunities
- Track & report on social media KPIs, including engagement, reach, and audience growth, using insights to inform content strategy and improve performance
- Manage influencer and creator relationships from outreach and negotiation through campaign execution and reporting
- Lead product seeding, gifting, ambassador, and affiliate programs to drive awareness and engagement
- Identify and cultivate strategic brand partnerships, coordinating co-branded campaigns, content collaborations, giveaways, and cross-promotional opportunities
- Build and maintain relationships with creators, community leaders, and partner brands that align with company goals
- Serve as the primary voice of the brand across social platforms, fostering authentic relationships with consumers, advocates, and partners
- Manage community engagement across all Evie's Snacks platforms including: liking, hearting, messages, commenting on owned and earned content, as well as partner and retailer brands
- Fielding and responding to consumer feedback via DMs and public messages ensuring a positive follow-up experience for the consumer
- Monitor consumer sentiment, feedback, reviews, and emerging conversations across social platforms, identifying trends and insights to share with Sales, Operations, and other cross-functional teams to inform decision-making and improve the customer experience
Skills
- 2+ years of experience in social media (Instagram, TikTok, & emerging platforms) and content experience required - current knowledge of industry trends, best practices, and emerging technologies in social media space
- Strong photography, videography, and content editing skills
- Trend hunter & pop culture enthusiast - strong awareness of trends and are in the know
- Basic copy writing skills - ability to understand a writing style and use it for social media captions
- Proficiency in Canva and basic graphic design principles, with the ability to create on-brand social graphics
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Ability to work occasional evenings and weekends for events, activations, and community programs
- Comfort of up to 25% overnight travel for demos, trade shows, and marketing activations
- Please include a portfolio or examples of content with your resume
- Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred
- Experience in consumer brands, food & beverage, retail, or CPG brands is a plus
- Valid driver's license and reliable transportation preferred
Benefits
- Medical, Dental, and Vision
- Paid time off
- Employer-sponsored 401k plan
Company Overview