Note: The job is a remote job and is open to candidates in USA. Carbitex is seeking a creative, strategic, and highly organized Social Media & Content Specialist to lead and grow their social media presence across multiple digital platforms. This role involves managing content creation, community engagement, and analytics to establish Carbitex as a leading voice in flexible carbon fiber technology for the footwear industry.
Responsibilities
- Manage and publish engaging content across LinkedIn, Instagram, Facebook, X, Reddit, and future social platforms
- Develop and maintain a strategic, multi-platform content calendar aligned with marketing initiatives and product launches
- Write compelling, platform-specific copy that reflects Carbitex's brand voice and technical credibility
- Design and produce on-brand graphic assets for social posts, carousels, and campaign content using brand guidelines and design tools such as Canva, Adobe Illustrator, and Figma
- Build, launch, and manage the company's influencer and creator partnership program
- Engage with online communities through comments, direct messages, and proactive audience interaction
- Monitor social media trends and recommend opportunities for increased engagement and brand visibility
- Track key performance metrics and prepare regular analytics reports with actionable insights
- Collaborate with the VP of Marketing and company leadership to ensure technical accuracy of content prior to publication
- Coordinate social media efforts with partner brands and support co-marketing initiatives
- Assist with coverage of trade shows, product launches, and industry events
- Perform other marketing-related duties as assigned
Skills
- Bachelor's degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and experience
- Two to three years of experience managing social media accounts for a company, agency, or organization
- Excellent written communication and copywriting skills
- Ability to translate technical concepts into engaging, easy-to-understand content
- Strong organizational and project management skills
- Creative thinking with attention to detail and brand consistency
- Self-motivation and the ability to work independently in a remote environment
- Collaborative approach and willingness to incorporate technical feedback
- Ability to prioritize multiple projects while meeting deadlines
- Experience with social media management platforms: HubSpot, Later, Sprout Social, or similar
- Experience with graphic design software: Canva, Adobe Illustrator, Figma
- Experience with video editing software: CapCut or similar
- Experience with Microsoft 365
- Experience with social media analytics and reporting tools
- A valid driver's license is required
- Coursework or demonstrated interest in science communication, biomechanics, sports performance, or related fields
- Experience supporting B2B organizations, ingredient branding, sports or performance products, or other technical consumer goods
- Experience developing influencer or creator partnership programs
Company Overview