Note: The job is a remote job and is open to candidates in USA. Once Upon a Farm is a company dedicated to improving childhood nutrition through organic snacks and meals. They are seeking a Social Media Manager who will drive their TikTok presence and develop content for their founders, focusing on audience growth and engagement.
Responsibilities
- Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue
- Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers
- Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations
- Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform
- Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presence
- Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand
- Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content—you are the creator, not just the director
- Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows
- Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments—all tailored for a TikTok-first audience
- Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction
- Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity
- Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers
- Work directly with our founders to produce content, with a focus on TikTok and Instagram
- Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch
- Translate founders’ authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders
- Concept, produce, and edit content for Once Upon a Farm specific founder appearances—including product launches, campaigns, and brand storytelling moments—that works in concert with their personal channel’s content
- Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs
- Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jen’s available windows
- Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics
- Translate performance data into actionable content decisions—double down on what works, kill what doesn’t
- Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns
- Present TikTok and Founder content performance to stakeholders in quarterly business reviews
Skills
- 4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy
- Demonstrated ability to grow a TikTok account and drive measurable business outcomes—including TikTok Shop—through original content
- Deep, native understanding of TikTok's algorithm, trends, and creator ecosystem; you consume the platform daily and can spot an emerging format before it peaks
- Proven experience creating content for or alongside a public figure, founder, or talent—comfortable navigating the balance between authentic personal voice and brand alignment
- Hands-on creator skills: you can concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent) a high-performing TikTok video yourself
- Strong copywriting instincts with the ability to adapt voice across Once Upon a Farm's brand and founders' personal tone
- Comfortable working with senior stakeholders and talent; professional, organized, and discreet
- Highly self-directed—you manage your own production schedule, publishing calendar, and performance reporting without hand-holding
- Must provide a portfolio that includes TikTok content you personally created and can speak to the strategy and outcome behind
- Must demonstrate measurable TikTok results: follower growth, viral content, Shop-driven revenue, or equivalent
- Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment
- This role must be based out of Los Angeles, CA, NYC or San Francisco
- Please note that visa sponsorship is not available for this position
- Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred
- Previous exposure to cross-functional work between Sustainability and People & Culture preferred
Benefits
- Remote-first work environment
- Annual Bonus
- 401(k) program + 4% company match after three months
- New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
- Monthly Cell and Internet Stipend
- Quarterly Farm-to-Fridge home deliveries and Employee Discounts
- New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
- Unlimited Paid Time Off
- Paid Volunteer Time
- Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
- Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
- Vision and Dental Insurance are covered at 100% for the employee and dependents
- Life insurance
- Flexible spending account and Health Savings Accounts for applicable plans
- Employee assistance program (EAP)
- All other benefits, leaves, and insurance as required by law, based on your specific residence
Company Overview