Note: The job is a remote job and is open to candidates in USA. Stichting SPARK is a public relations agency that specializes in helping technology-focused companies transform their brands. They are seeking a Social Media Specialist who will analyze engagement data, identify trends, and support social content strategy to promote clients' brands.
Responsibilities
- Assist in developing and implementing social media content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging platforms, in alignment with client objectives and brand guidelines
- Curate relevant content including posts, images, videos, and stories to enhance audience engagement and brand visibility
- Community engagement and management by responding to comments, messages, and mentions, fostering positive interactions and addressing inquiries promptly
- Assist in the implementation protocols to ensure brand reputation is maintained and escalate issues as necessary
- Execute social media strategies developed by senior team members, ensuring alignment with client goals and industry best practices
- Collaborate with internal teams to coordinate content creation, approval, and scheduling, adhering to established timelines and quality standards
- Utilize social media analytics tools to track performance metrics and analyze campaign effectiveness, providing insights for optimization
- Stay updated on the latest trends and developments in social media marketing, actively seeking opportunities for skill enhancement and professional growth
- Contribute to new business efforts for Spark including research, creating slides, and brainstorming new ideas
- Successfully manage remote work, scheduling, and internal communications (email, Slack, team meetings, etc)
- Maintain confidentiality and professionalism at all times
- Proactive self-starter who offers ideas and/or problem solves alongside the team
- Proactively assume additional responsibilities that make tangible agency contributions
- Assist in the implementation of paid social media campaigns, contributing to audience targeting, ad creation, and performance monitoring
Skills
- Understanding of content distribution channels for B2B and B2C brands and their associated metrics, specs, best practices, and requirements including media outlets, social media platforms, and ad platforms
- Expertise in and enthusiasm for social media and community building online, including in-depth knowledge of social media platforms, market trends, best practices, content development and metrics, and tools of the trade
- Bachelor's degree
- Proven competency in taking client needs and creating successful social media strategies and campaigns
- Previous proven experience managing content and copy for a range of online mediums
- Strong creative writing, researching, and editing skills
- Willingness to handle executional work like ongoing content development and community management
- Flexibility and comfort working with a remote team in a fast-paced, always-on, agency/start-up environment and schedule
- Superb project and time management skills
- Ability to work independently while maintaining constant communication with larger team and clients
- 2-4 years of previous agency experience is preferred
Company Overview