Note: The job is a remote job and is open to candidates in USA. Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. They are seeking a creative and strategic Social Media Strategist to own their global organic social presence and partner cross-functionally to enhance brand storytelling and engagement across digital channels.
Responsibilities
- Own our global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring it aligns with business priorities and brand objectives
- Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations
- Partner with our Studio team to produce social-first content across a variety of formats, with a strong understanding of what captures attention and drives engagement
- Lead our executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping our leaders build authentic, engaging personal brands
- Conceptualize and edit short-form video content optimized for social, applying platform best practices, strong hooks, and storytelling techniques to maximize performance
- Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy
- Manage and scale our employee advocacy program, empowering Smarsh team members to become trusted voices and extend the reach of our brand
- Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget
- Occasionally travel to industry and company events to capture compelling social content, amplify key moments in real time, and develop content that extends the life of the event itself
- Monitor social media channels for brand mentions, flag comments or messages to stakeholders, and ensure response in a timely and professional manner
- Stay ahead of platform trends, emerging technologies, and AI tools, proactively bringing new ideas that keep the Smarsh social presence innovative and competitive
Skills
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience managing social media for B2B tech companies, with a proven track record of growing engagement and community
- A strong eye for visual storytelling, with experience briefing creative teams on social-first assets and producing select content independently
- Excellent verbal and written communication skills, with a talent for creating content that connects with global audiences
- Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust
- Proficiency with social media management/analytics tools (ex. Sprout Social) and the ability to translate metrics into actionable growth strategies
- Strong project management instincts, including comfort balancing competing priorities and multiple projects in a fast-paced environment
- Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to enhance content creation and streamline workflows
- Proven success building relationships and influencing cross-functional stakeholders across marketing, product, sales, and other teams
- A genuine passion for social media, emerging trends/platforms, and finding new ways to help brands connect with their audiences
- Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, and social media for AEO/SEO
- Experience with video editing tools (ex. Final Cut, Premiere, Descript, etc.) and/or a background in producing social-focused video content
- Experience developing executive thought leadership strategies and ghostwriting content for senior leaders
- Background working in highly regulated industries, such as financial services, cybersecurity, or compliance
- Experience with graphic design tools like Canva and/or Figma
- Knowledge of paid social amplification strategies and the ability to execute post boosting
- A strong portfolio showcasing your previous work
Benefits
- Hybrid work model
Company Overview