Note: The job is a remote job and is open to candidates in USA. Instructure is a company that believes in the power of people to grow and succeed throughout their lives. They are seeking a Sr. Field Marketing Manager to own the field events program for Parchment in North America, setting the strategy and managing execution across various events to drive business outcomes.
Responsibilities
- Own the North America field events strategy for Parchment's higher education segment, including trade show sponsorships, owned events, and webinars
- Evaluate and prioritize the events portfolio based on pipeline potential, audience fit, and business goals — and make the case for where we invest and where we don't
- Manage all vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers — negotiating contracts and holding partners accountable to timelines and quality
- Lead event planning from kickoff to close: project timelines, budget tracking, campaign setup, list uploads, on-site execution, and post-event reporting
- Develop event and campaign briefs that connect tactics to outcomes, not just logistics
- Define success metrics for each event before it happens and report on results after — pipeline influenced, meetings booked, leads generated
- Partner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive outcomes beyond the event floor
- Manage all operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and Salesforce campaign tracking
- Bring post-event retrospectives with real recommendations — not just recaps
- Represent the events program in planning conversations with marketing and sales leadership, and proactively flag risks, gaps, or opportunities
Skills
- Five or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sector
- Demonstrated ability to manage a complex events portfolio independently, from strategy through execution
- Experience managing budgets, vendor contracts, and external partners — booth designers, swag suppliers, venues, and more
- A track record of tying event investment to pipeline metrics and reporting outcomes to senior stakeholders
- Proficiency in Asana, Google Suite, and Salesforce
- Strong project management skills — you handle multiple events in different stages simultaneously without losing the thread
- Comfort with significant US travel for on-site event support
- Kindness, a sense of humor, and the kind of attention to detail that catches things before they go sideways
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
Company Overview