Note: The job is a remote job and is open to candidates in USA. vCluster Labs is a venture-backed tech startup pioneering Kubernetes virtualization for the AI era. As a Senior Product Marketing Manager, you will own the market positioning and messaging while leading product launches and competitive intelligence efforts to drive the company's growth in AI infrastructure.
Responsibilities
- Own the messaging framework across vCluster, vNode, vMetal, etc
- Defend positioning choices with market evidence, win/loss insight, and customer interviews
- Make sure every external asset, regardless of author or channel, reflects a single sharp point of view
- Lead our ongoing work to define and refine the ICP, including platform engineering leaders, AI infrastructure buyers, and ecosystem partners building AI factories
- Map buying committees, surface what each persona actually cares about, and translate that back into how we sell and what we say
- Drive go-to-market for new features and products end-to-end
- Positioning, messaging, launch narrative, asset production, sales enablement, and post-launch retro all sit with you
- Stand up and run the competitive intel function
- Track moves from incumbents and adjacent players, distill them into clear implications for product, sales, and marketing, and ship the battlecards and field guidance reps need to win live deals
- Own the full content roadmap, including customer testimonials, case studies, written guides, video content, and launch storytelling
- Source the stories, shape the narrative, and produce the final asset
- Translate complex technical concepts (tenant clusters, Tenant Isolation, AI infrastructure architecture) into battlecards, one-pagers, and pitch narratives that make reps faster and sharper in the field
- Partner with our ecosystem lead on content strategy for industry panels, partner spotlights, and events
Skills
- Messaging and positioning depth: You have built or refreshed a messaging framework from scratch, and you can defend positioning choices with market evidence and customer insight, not just intuition
- Go-to-market launch experience: You have run launches end-to-end, from product brief to post-launch retro, and you know what it takes to create external signal in a crowded infrastructure market
- ICP and buyer fluency: You have led ICP work for a technical product, and you can translate persona insight into sharper messaging, better content, and tighter sales motions
- Competitive intel chops: You have run or contributed to a competitive program that actually changed how reps sell and how product prioritized
- A portfolio that shows, not tells: Blogs, long-form guides, customer stories, video scripts, and social content. Your work is findable, high-quality, and speaks to a technical audience without losing the business buyer
- Sales enablement fluency: You have worked directly with sales teams to translate technical depth into buying clarity. You know what a good battlecard actually does for a rep in a live deal
- Builder-phase experience at senior scope: You have joined a company before the playbook was written and thrived. You know how to prioritize ruthlessly, set the standard for PMM output, and influence cross-functional partners without needing org chart authority
- AI infrastructure background: Experience at or with AI Cloud providers, GPU infrastructure companies, or enterprise AI platform teams. You understand the buying dynamics and vocabulary that enterprise AI factory builders bring to a deal
- Developer and platform community fluency: You have marketed to platform engineering, DevOps, or Kubernetes-native audiences and know how trust is built in open-source ecosystems
- Team-building instinct: You have thought about how to scale a content and PMM function and have opinions about when and how to bring in the next hire
Benefits
- Offers Equity
- Offers Bonus
- Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
- Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
- Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.
Company Overview