Note: The job is a remote job and is open to candidates in USA. NinjaOne is a company that simplifies IT operations for nearly 40,000 customers worldwide. They are seeking a Sr. Product Marketing Manager for the Public Sector Segment to lead the go-to-market strategy and collaborate with various teams to enhance messaging and drive awareness within government IT markets.
Responsibilities
- Act as the voice of the Public Sector market within NinjaOne, grounding messaging in real-world agency needs, compliance requirements, and emerging government IT trends
- Own Public Sector buyer and persona insights, including Federal vs. SLED nuances, procurement motions, agency pain points, compliance drivers, and competitive dynamics
- Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Federal, SLED, and regulated-sector IT buyers
- Partner with the Public Sector Segment Marketing Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the government audience
- Identify opportunities to evolve NinjaOne's Public Sector positioning and messaging to align with mandates such as zero-trust, FedRAMP, CMMC, and CISA directives
- Lead GTM strategy for Public Sector-focused launches, partnering with Product, Sales, and Marketing to drive awareness, adoption, and pipeline growth
- Build messaging and tools that help both direct sales and agency-facing teams articulate NinjaOne's differentiated value within government procurement contexts
- Partner with the Head of Public Sector Sales and Revenue Enablement to deliver joint workshops, webinars, and training that help government-facing reps navigate complex procurement cycles
- Help prioritize and execute the Public Sector roadmap for enablement, campaigns, launches, and field support in partnership with Product, Sales, and Marketing stakeholders
- Develop Public Sector ideal customer profiles, segmentation strategies, and targeting plans to improve focus and execution across Federal and SLED audiences
- Create Public Sector-focused enablement content including pitch decks, solution guides, competitive battlecards, objection-handling tools, and agency success stories as well as maintain a reusable PubSec enablement library
- Simplify complex compliance requirements and product capabilities into clear, actionable insights so internal teams can confidently speak to NinjaOne's value in regulated environments
- Deliver training and ongoing support for the sales team to ensure alignment with key Public Sector messaging, compliance positioning, and procurement best practices
- Build and maintain tools that help articulate product value, including capability statements, agency case studies, and RFP/RFI response frameworks that highlight measurable mission outcomes
- Help position NinjaOne as the most trusted IT management platform for modern government IT teams through strategic storytelling and thought leadership
- Contribute to industry content such as whitepapers, compliance guides, webinars, community panels, and agency-facing campaigns alongside the Public Sector Segment Leader
- Represent NinjaOne at key government IT industry events and in analyst briefings, podcasts, or panels
- Cultivate relationships with government IT influencers and agency partners to strengthen NinjaOne's credibility and brand presence across the public sector ecosystem
- Monitor market dynamics, regulatory developments, and government buyer feedback to refine positioning and campaign strategy
- Track and report performance of Public Sector-focused launches and initiatives, tying results to pipeline, revenue impact, and agency engagement
- Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
- Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting, feedback loops, and continuous improvement
- Other duties as needed
Skills
- 5+ years of experience in product marketing, particularly in B2B software, IT management, or public sector-focused technology
- With experience in the Public Sector space, you've developed a strong understanding of government buying environments, procurement vehicles, compliance frameworks, and agency IT personas
- Crafting compelling messaging and executing go-to-market strategies is a strength you've honed throughout your career, supported by strong presentation skills and experience influencing audiences at all levels
- You've collaborated closely with sales enablement, content creation, demand generation, and partnerships teams, with particular strength in driving adoption and revenue outcomes
- Translating complex compliance requirements and technical concepts into clear, accessible messaging is something you excel at
- Your experience managing cross-functional projects in dynamic environments has driven consistent results
- Data-driven decision-making is second nature to you, supported by strong analytical skills and market research experience
- Building and scaling processes comes easily to you, ensuring they remain efficient, repeatable, and impactful
- You're naturally drawn to coaching and supporting both sales and agency-facing teams, always approaching it with patience, empathy, and a teacher's mindset
- Helping others understand the nuances of government IT buying excites you, and you believe strong relationships are core to long-term success
- You've used your market insight and influence to help elevate the teams and programs you support
- Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
- Embody and lead in NinjaOne's values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
- Bonus points if you hold an active security clearance or have prior experience supporting a FedRAMP authorization or CMMC assessment process
Benefits
- Comprehensive benefits package, which includes medical, dental, and vision insurance
- 401(k) plan
- Unlimited PTO
- Life insurance coverage and PTO
Company Overview