Note: The job is a remote job and is open to candidates in USA. Hilarity for Charity (HFC) is a nationally recognized nonprofit organization dedicated to changing the trajectory of Alzheimer’s disease through awareness and support. They are seeking a Vice President, Marketing, Brand & Communications to lead the organization’s external communications, brand strategy, and media relations, ensuring alignment with HFC's mission and enhancing its national presence.
Responsibilities
- Develop and execute HFC’s communications and brand strategy across owned, earned, and shared channels in service of advancing HFC’s mission, programs, and fundraising priorities
- Drive long-term brand positioning to establish HFC as a trusted, nationally recognized leader and household name in brain health, caregiving, and Alzheimer’s prevention
- Own HFC’s messaging framework and brand voice, maintaining clarity and cohesion across campaigns, programs, fundraising initiatives and platforms
- Ensure consistency, accessibility, and scientific integrity across all public-facing communications
- Serve as a strategic advisor to Executive leadership on narrative positioning, reputational considerations, and public-facing communications including major fundraising moments and campaigns
- Oversee HFC’s digital ecosystem using analytics and audience insights to inform strategy, prioritize platforms, measure performance, and drive continuous improvement
- Lead editorial vision and long-term content planning that elevates HFC’s care, brain health, and prevention programs while driving broad public awareness
- Oversee development and distribution of high-quality multimedia content, educational resources, and programmatic toolkits for diverse audiences
- Expand and manage evergreen educational content designed for long-term use, accessibility, and national reach
- Translate complex brain health, caregiving, and research topics into clear, empathetic, and action-oriented storytelling that supports program adoption and community engagement
- Partner with Program and Development teams to convert outcomes, impact, and insights into compelling narratives and campaign assets
- Lead national media and PR strategy, including press outreach, spokesperson preparation, messaging development, interview coordination and proactively position HFC as a trusted national voice in brain health, caregiving, and Alzheimer’s-related education
- Secure high-impact coverage that elevates HFC’s programs and advocacy efforts while reinforcing brand leadership
- Manage relationships with media outlets, journalists, and external PR partners
- Support celebrity founders and Executive leadership with preparation, messaging, and follow-up for media appearances and public engagements
- Build and maintain a robust thought leadership platform through strategic placements, commentary, and partnerships
- Lead communications strategy for HFC’s major events and convenings, ensuring cohesive messaging and brand alignment
- Partner cross-functionally to support event promotion, sponsorship fulfillment, donor communications, on-sites, content capture, and post-event storytelling that extends national reach. Support cultivation and stewardship of mission-aligned brand and media partners through communications strategy and visibility opportunities
- Coordinate celebrity, founder, and high-profile talent participation across communications, events, media, and content initiatives
- Leverage events and partnerships as platforms for expanding awareness of HFC’s programs and reinforcing national brand presence
- Lead, mentor, and manage the Communications team, fostering a collaborative, high-performing, and mission-driven culture
- Set departmental goals, priorities, and performance expectations aligned with organizational strategy
- Support staff professional development and leadership growth
- Build sustainable workflows, review processes, and systems that balance quality, speed, and staff capacity
Skills
- The ideal candidate is a seasoned, mission-driven communications and marketing leader with a proven track record of building national brands, driving awareness, and advancing fundraising and programmatic impact through strategic storytelling
- 10+ years of senior-level experience in external relations, marketing, or media leadership
- Demonstrated success leading integrated communications programs with national reach
- Exceptional writing, editing, and storytelling skills
- Proven experience managing teams, vendors, and multi-channel initiatives
- Experience working with high-profile talent, executives, or public-facing leaders
- Strong digital fluency, including CMS platforms, email marketing tools, analytics, and social media platforms
- Strategic, organized, and adaptable leader comfortable operating in a fast-paced environment
- Sense of humor, empathy, discretion, and sound judgment required
- Nonprofit or mission-driven experience preferred
- Experience building or scaling a national brand, preferably within a nonprofit, healthcare, education, or social impact organization
Benefits
- HFC values our employees’ time and efforts. Our commitment to your success is enhanced by our competitive benefits package, including employer-paid health insurance, retirement plan with employer-matching, professional development opportunities, and paid time off.
- This role is also eligible for performance-based bonuses
Company Overview