Note: The job is a remote job and is open to candidates in USA. ITR Group is seeking a Web Content Specialist to join their Digital Experience team. The role involves creating and optimizing engaging web content while collaborating with various stakeholders to enhance the client's digital presence.
Responsibilities
- Write, edit, and maintain website content that is clear, engaging, and user-focused
- Translate complex business concepts into easy-to-understand, customer-friendly language
- Ensure all content aligns with brand standards, editorial guidelines, and governance requirements
- Review, proofread, and quality assure content prior to publication
- Collaborate with subject matter experts and cross-functional stakeholders to develop accurate and effective messaging
- Recommend improvements to content structure, organization, and user experience
- Optimize web content for organic search using SEO best practices
- Develop and maintain metadata, keywords, internal linking, and structured content
- Utilize keyword research and search intent to improve content performance
- Support content optimization for emerging AI-powered search and generative search experiences
- Monitor content performance and recommend improvements based on analytics and user behavior
- Create content that follows accessibility standards and inclusive content practices
- Apply plain language principles to improve readability and usability
- Partner with legal and compliance teams to ensure content accuracy and regulatory compliance
- Review content for accessibility requirements, including heading structure, alternative text, and page organization
- Publish and manage content within the organization's Content Management System (CMS)
- Maintain consistency across web pages, digital assets, and metadata
- Support website enhancements, campaign launches, and ongoing content updates
- Assist with organizing and maintaining structured and modular content to improve scalability and content reuse
- Analyze website content performance and identify opportunities for optimization
- Participate in website enhancements, redesign initiatives, and content migration efforts
- Stay current on evolving SEO trends, digital content best practices, accessibility standards, and AI-assisted content technologies
- Contribute ideas that improve content processes, governance, and overall digital experience
Skills
- Bachelor's degree in Marketing, Communications, English, Journalism, Digital Media, or a related field (or equivalent professional experience)
- Experience creating, editing, and publishing website content using a Content Management System (CMS) such as Adobe Experience Manager (AEM), Sitecore, Contentful, or similar platforms
- Strong web writing, editing, and proofreading skills
- Knowledge of SEO principles, content optimization, and digital publishing best practices
- Understanding of web accessibility standards (WCAG) and inclusive content principles
- Experience working with structured or modular content models
- Excellent attention to detail and organizational skills
- Ability to manage multiple projects and deadlines in a collaborative environment
- Strong communication and stakeholder management skills
- Proficiency with Microsoft Office Suite
- Experience supporting website redesigns, migrations, or enterprise digital transformation initiatives
- Familiarity with digital analytics tools such as Google Analytics or Adobe Analytics
- Experience using AI-assisted content tools or knowledge of emerging AI search optimization (Generative Engine Optimization/GEO)
- Background in financial services, insurance, healthcare, or another regulated industry
- Experience working with Digital Asset Management (DAM) or Product Information Management (PIM) systems
- Familiarity with UX writing, content design, or content strategy methodologies
- Working knowledge of HTML and web publishing concepts
Benefits
- Medical, dental, and 401(k) for eligible employees
- W2 option
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