Note: The job is a remote job and is open to candidates in USA. MaintainX is the world's leading AI-powered maintenance and asset management platform, serving over 13,000 customers. As the Website Growth Manager, you will be responsible for optimizing the website to drive measurable growth in leads and product signups through conversion rate optimization, personalization, and analytics, with a strong focus on leveraging AI.
Responsibilities
- Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging
- Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable
- Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials
- Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization
- Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility
- Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths
- Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection
- Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web marketing
- Update and publish new content/web pages on Webflow
Skills
- 4+ years in web or growth marketing, ideally in B2B SaaS
- Proven track record running A/B tests and driving measurable conversion improvements
- Strong ability to apply AI for personalization, content optimization, and data analysis
- Hands-on experience with AI tools (e.g., Clay, ChatGPT, Claude, or similar)
- Proficiency with Webflow and Optimizely (or similar tools)
- Experience in web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling
- Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution)
- Understanding of technical web performance (Core Web Vitals, page speed, SEO best practices)
- Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search
- Familiarity with AI-first search standards like LLMs.txt and schema markup
- Strong project management and cross-functional collaboration skills
- Bonus: experience with AI-supported localization and multi-language web operations
- Language skills in Spanish, French, and/or Portuguese
Benefits
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrolment program.
- Take what you need PTO.
- A Work Culture where:
- You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
- We believe in meritocracy, where ideas and effort are publicly celebrated.
Company Overview
MaintainX provides a CMMS/EAM platform that leverages AI to enhance asset performance and reduce downtime for industrial teams. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.getmaintainx.com.