Job Description:
• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
• Lead segmentation, automation, and personalization strategies aligned with business objectives.
• Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
• Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.
• Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
• Implement data hygiene practices and monitor sender reputation using tools like Validity.
• Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
• Enable cross-channel testing strategies that drive insights and optimize campaign performance.
• Lead the adoption of new features and technologies across the email/SMS marketing stack.
• Provide guidance and input to technical team responsible for operationalizing new technologies.
• Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
Requirements:
• Expertise in Salesforce Marketing Cloud Engagement , including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
• Advanced knowledge of Salesforce Data Cloud , with experience designing and activating audience segmentation strategies.
• Strong understanding of email/SMS marketing best practices , including deliverability optimization, compliance, and data hygiene.
• Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
• Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
• Certifications : Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
• Experience : 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits:
• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more