About the Role
At Insomnia Cookies, we don’t just deliver warm cookies late at night — we create unforgettable moments and build teams that love what they do. We’re looking for an experienced Regional, Field-Based Human Resources Business Partner (HRBP) to support our growing Central and West Coast field organization. This role serves as a trusted strategic advisor to regional and market leaders, translating business objectives into people strategies that drive performance, engagement, and retention.
The Sr. Regional HRBP will balance strategic partnership and hands-on execution, with deep involvement in employee relations, talent management, compliance, and culture across a multi-state footprint. This role requires strong business acumen, sound judgment, and the ability to influence leaders at all levels while operating effectively in a fast-paced, high-growth environment.
- This position can sit on-site at our HQ in Philadelphia, or work remotely out of Charlotte or Atlanta*
Sweet Position Perks:
- Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans
- 401K with contribution match
- 3 weeks paid vacation plus 2 paid Insomnia personal wellness days
- Relaxed, fun, come as you are office culture
- Free cookies, branded swag and so much more!
What You’ll Do
Strategic Business Partnership
- Partner closely with Regional Directors and Field Operations leaders to align people strategies with business goals and growth plans.
- Translate business needs into actionable HR solutions through workforce planning, organizational design, succession planning, and leadership development across the region.
- Use data and insights to identify trends, risks, and opportunities related to engagement, retention, performance, and talent gaps.
Employee Relations & Performance Management
- Act as a subject matter expert and escalation point for complex employee relations matters, including performance management, corrective action, investigations, and terminations.
- Coach and influence field leaders on effective people management practices, difficult conversations, and risk mitigation.
- Oversee and conduct internal investigations, ensuring fair, consistent, and compliant outcomes with thorough documentation.
Build Strong Teams & Champion Our Insomniacs
- Coach and influence field leaders to be confident, effective people managers who live our values.
- Partner with Talent and Operations teams to support hiring, onboarding, and retention strategies across the region.
- Drive engagement initiatives that strengthen connection, culture, and belonging for field teams.
- Lead or support regional employee engagement initiatives, including survey execution, analysis, action planning, and leader enablement.
- Champion Insomnia Cookies’ culture and values efforts across the field organization.
Drive Programs That Scale
- Provide guidance to leaders on compensation decisions, job leveling, promotions, and performance-based rewards within established frameworks.
- Partner with the People Team on benefits administration, program enhancements, and communication strategies that support field employees.
- Support operationalization of learning and development programs in the field.
- Identify trends in turnover, compensation competitiveness, and engagement, and recommend targeted solutions.
Do What’s Right
- Ensure compliance with federal, state, and local employment laws across multiple jurisdictions, including wage and hour laws, Fair Work Week, FMLA, OSHA, EEO, and ADA.
- Stay ahead of employment law changes and HR best practices, advising leaders on implications and solutions.
- Promote consistent, compliant, and people-first practices across all locations.
Collaboration & Leadership
- Partner closely with the broader People Team to drive consistency, scale best practices, and support enterprise-wide initiatives.
- Perform other duties as needed in support of the People Team and business objectives.
What You Bring
- 8-10 years of progressive HR experience, with significant time supporting field-based, multi-unit, retail, restaurant, or hospitality teams.
- Proven experience partnering with senior leaders and influencing outcomes without direct authority.
- Strong business acumen with the ability to connect people initiatives to operational outcomes.
- Strong employee relations expertise and the ability to navigate complex, high-stakes situations with confidence and care.
- A business-minded, data-informed approach to problem-solving.
- Excellent communication skills and the ability to build trust quickly with leaders and teams at all levels.
- Comfort working independently in a field-based role while staying deeply connected to a collaborative People Team.
- High integrity, discretion, and a genuine passion for people and culture.
- Highly organized with the ability to manage competing priorities in a fast-paced, growth-oriented organization.
- Thorough knowledge of employment-related laws and regulations, particularly California.
- Proficiency with Microsoft Office Suite.
- Proficiency with or the ability to quickly learn the organization’s HRIS system.
- Ability to travel up to 50%.
Education and Experience:
- Bachelor’s degree in Human Resources, Business Administration, or related field required.
- A minimum of eight years of direct human resource management experience required.
- Experience supporting multi-state and high-growth organizations.
Why You’ll Love It Here
- You’ll have a real voice and influence in shaping the employee experience for thousands of Insomniacs.
- You’ll partner with leaders who care deeply about people, culture, and results.
- You’ll work in a fast-growing, entrepreneurial environment where ideas move quickly and impact is visible.
- And yes, cookies are part of the deal!
About us:
Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... is revolutionizing the cookie game by truly "Imagining What’s Possible"!
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