The Role
We're looking for a hands-on, mid-level SEO Specialist to drive organic growth for our DTC storefront and product catalog on a part-time basis. You'll do the work — keyword research, on-page optimization, technical fixes, and content briefs — with a direct line to revenue. As a freelancer you'll own your deliverables and work independently, with regular check-ins with our marketing team.
What You'll Do
Execute the SEO roadmap for our Shopify store: keyword strategy, on-page optimization, and site structure for collections, product, and content pages.
Run keyword and SERP research in the home décor / picture frames space and turn it into a prioritized action plan.
Optimize product and collection pages at scale — titles, meta descriptions, headings, image alt text, internal linking, and structured data (schema).
Diagnose and resolve technical SEO issues: crawlability, indexation, site speed / Core Web Vitals, canonicalization, and redirects.
Write and manage content briefs for blog and landing pages; partner with writers/designers to ship SEO-optimized content.
Track rankings, organic traffic, and conversions; report on performance and tie your work back to revenue.
Monitor competitors and algorithm updates, and adjust accordingly.
What We're Looking For
2–4 years of hands-on SEO experience, ideally with e-commerce and/or Shopify.
AI Native Knowledge.
Solid grasp of technical SEO fundamentals (crawling, indexing, schema, Core Web Vitals).
Proficiency with SEO tools — Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog.
A track record of growing organic traffic (and ideally revenue).
Excellent written and spoken English (near-native preferred — you'll optimize English-language content).
Self-directed and reliable — able to manage your own time and hit deadlines with limited weekly hours.
Able to work core US business hours (Eastern or Central overlap).
Nice to Have
Experience with large product catalogs and programmatic/at-scale SEO.
Familiarity with Shopify's SEO limitations and workarounds.
Basic HTML/CSS; comfort reading data in spreadsheets or BigQuery.
Content strategy and link-building outreach experience.
Home, décor, or lifestyle vertical experience.