Note: The job is a remote job and is open to candidates in USA. Trossen Robotics builds robotic platforms and tools for the Physical AI market. They are seeking a Lead Web Developer & SEO/GEO Strategist to architect and develop a modern web platform that supports product launches and enhances SEO and GEO strategies.
Responsibilities
- Work directly with executive leadership to define website goals, structure, and priorities
- Help determine the optimal technology stack and CMS architecture
- Design scalable site architecture that can support future growth
- Develop navigation structures, content organization, and user journeys
- Translate business objectives into website functionality and requirements
- Create and refine website layouts in Figma
- Design page structures, content hierarchies, and conversion paths
- Collaborate with leadership on visual direction and customer experience
- Ensure consistency across product pages, documentation, resources, landing pages, and marketing content
- Balance aesthetics, usability, performance, and business goals
- Lead development of the website from concept through launch
- Build reusable page templates and CMS-driven content systems
- Implement responsive layouts and modern front-end experiences
- Integrate forms, analytics, marketing tools, media, and content systems
- Ensure the site is fast, maintainable, scalable, and easy for internal teams to update
- Architect the website with SEO best practices built into the foundation
- Develop content structures that support search visibility and authority building
- Understand and implement GEO strategies that improve visibility within AI-powered search and answer engines
- Work with external SEO and GEO specialists when needed
- Help guide content strategy, schema implementation, internal linking, metadata, technical SEO, and AI discoverability
- Monitor and improve organic search performance over time
- Drive the website project from planning through launch
- Manage priorities, milestones, and execution timelines
- Coordinate with internal stakeholders and outside vendors
- Identify blockers and propose solutions
- Keep leadership informed of progress, tradeoffs, and recommendations
- Publishing new content, landing pages, and product launches
- Maintaining technical performance and user experience
- Supporting marketing and lead-generation initiatives
- Improving SEO and GEO performance
- Expanding website functionality as company needs evolve
Skills
- Professional web development experience
- Strong understanding of modern website architecture and CMS platforms
- Experience building and launching production websites
- Strong knowledge of SEO fundamentals and technical SEO
- Familiarity with GEO and AI-driven search trends
- Experience with Figma or similar design tools
- Ability to communicate effectively with executives, marketers, and engineers
- Strong project ownership and execution skills
- Ability to move projects forward with minimal supervision
- Excellent attention to detail
- Experience with Next.js, React, headless CMS platforms, or similar modern web frameworks
- Experience with AI-assisted development tools
- Experience with analytics, conversion optimization, and marketing automation platforms
- Experience working with technical products, robotics, engineering, SaaS, or B2B technology companies
- Experience leading a website rebuild or major platform migration
- Understanding of content strategy, developer documentation, and technical marketing
Company Overview
Trossen Robotics delivers AI/ML robotics and embodied AI platforms with lifetime support, trusted by leading institutions. It was founded in 2000, and is headquartered in Downers Grove, Illinois, USA, with a workforce of 11-50 employees. Its website is http://www.trossenrobotics.com/.Company H1B Sponsorship
Trossen Robotics has a track record of offering H1B sponsorships, with 1 in 2025. Please note that this does not guarantee sponsorship for this specific role.