Note: The job is a remote job and is open to candidates in USA. Cordance is dedicated to accelerating the growth of B2B SaaS companies through acquisition and long-term guidance. They are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units.
Responsibilities
- Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals
- Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging
- Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency
- Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution
- Monitor and analyze campaign performance using marketing analytics tools and dashboards
- Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution
- Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities
- Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership
Skills
- 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management
- Experience managing campaigns across multiple business units or products within a division
- Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools
- Excellent communication, collaboration, and stakeholder management skills
- Familiarity with segmentation, personalization, and campaign automation best practices
- Vertical B2B SaaS experience within Industrial or Compliance verticals is a plus
Benefits
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- 12 weeks paid leave for all employees.
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Company Overview