Note: The job is a remote job and is open to candidates in USA. GE Appliances, a Haier company, is seeking a Senior Director, Sales – Applied Products to lead and build the applied sales capability for their VRF and chiller business. This role involves designing the sales engineering team, driving commercial strategy, and ensuring cross-functional integration to support rapid growth.
Responsibilities
- Design and stand up the applied sales engineering team, including roles, coverage model, and capability requirements
- Recruit, develop, and retain top technical sales talent to support projected growth
- Establish clear operating rhythms, performance expectations, and development pathways
- Scale the organization in phases aligned to market expansion and portfolio growth
- Partner directly with the Commercial Microenterprise Leader to define and execute the growth strategy for VRF and chillers
- Shape market entry and expansion plans, including priority geographies, verticals, and channel approaches
- Translate business goals into actionable sales plays, coverage models, and resource plans
- Act as a core member of the microenterprise leadership team, contributing beyond sales into broader business decisions
- Build a high-impact sales engineering capability focused on specification influence and complex project conversion
- Establish a solutions-based selling model that integrates engineering expertise with customer and channel needs
- Develop tools, training, and processes that enable consistent execution across the team
- Embed disciplined pipeline management and forecasting tied to project lifecycles
- Partner with Product Management, Distribution, and Operations to ensure alignment across offering, availability, and channel strategy
- Provide direct market feedback to inform product roadmap and innovation priorities
- Help shape the evolving distributor strategy as the business explores expanded channel ownership and complexity
- Stand up scalable capabilities, not just near-term coverage (e.g., CRM discipline, sales processes, AI-enabled tools)
- Anticipate future needs tied to advanced logistics, channel complexity, and portfolio expansion
- Ensure the organization evolves from early-stage build to high-performance execution
- Builder mindset: Comfortable operating in ambiguity and creating structure where none exists
- Player-coach: Willing to engage directly in key deals while developing the team
- Enterprise thinker: Balances microenterprise priorities with broader Air & Water integration goals
- Execution-focused: Drives accountability, pace, and measurable outcomes
- Capability-led: Prioritizes building sustainable, differentiated sales capabilities over short-term fixes
Skills
- 10–15+ years of experience in applied HVAC sales, with deep expertise in VRF, chillers, or related systems
- Proven track record of building or scaling technical sales teams in a growth environment
- Strong understanding of specification-driven sales and commercial HVAC ecosystems
- Demonstrated ability to partner with senior business leaders to shape strategy and execution
- Bachelor's degree in Engineering, Business, or related field
- Experience operating in ambiguous or early-stage business environments preferred
- Advanced degree preferred
Benefits
- Up to 50% travel is possible
- GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
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